Why Your Facebook Page Stinks
At our Dallas Social Media Agency we know almost every small business will start a Facebook page at some point and after a few weeks will begin wondering why they don’t have more than just a few Likes and fans. Digital Brand Makeover to the rescue! Chances are you have made some common Facebook mistakes. Facebook works if you work if right, so let’s fix a few of these issues.
Making pitches out of posts
This is the most common mistake by far. Please stop thinking of your page as a giant billboard that’s used to show case all of your ads, goods, and general promotional material. Rather, think of it as a giant chalkboard where clients can put down opinions, where you can reply to them, and where you can leave helpful hints and information that are helpful for your fans. Posting interesting, engaging content takes time and thought but it is the only way to win the game.
Turning off user posts
Lots of businesses worry about the impact that negative comments or criticisms could have if posted on their Facebook page so they disable fan comments. But there are 2 huge reasons why this is a mistake. First, you need the feedback. Facebook is a fantastic place to get in the head of your target audience and get valuable market data regarding your product, service or price. Second is the ability to really impress your audience with the way you deal with potential problems. If someone leaves a negative remark on your wall it will give you a chance to look great by dealing with the issue in a great way. Do you love it when you get great customer service? So do your customers and when they see it firsthand they will love you for it.
Ignoring Interaction
The best thing that can happen on your page is that someone comments or interacts with a post, picture or video that is on your page. Responding to you fanbase is your #1 job on Facebook. If a potential client asks a question about your product or service but never gets an answer do you really anticipate that they will still buy from you? It would be better for business to not have a Facebook page at all than to have one and ignore it.
Poor Branding
In case you’ve been locked up for the past 20 years, design is probably the most important factor that every business must get right in order to succeed. With a million choices and limited time, consumers make decisions based on aesthetics more than ever. Your facebook page and website need to have a consistent look, feel and quality. And it needs to look very, very good. This is where it just does not pay to do it yourself. Your logo, colors and design need to be professional and they need to scream quality, confidence and class.
Fix this stuff quick and ask for help where needed – we are here if you need us!
