Why Your Facebook Page Isn’t Working
So, you’ve created a Facebook Page for your business, invested hours adding great information, fantastic graphics, photos and videos, creating links to and from your website and informing all your best clients and friends about it. So, why aren’t folks piling on the Like button and engaging with your amazing new creation?
While the solution to this problem is probably multi-faceted, there are a few key reasons that we commonly see as to why your Facebook Page may not be attracting the kind of notice that you thought you would get.
Fixing these three problems could really make a difference:
Ending, Interrupting or Deleting Conversations
All brand owners are anxious of conversations getting away from them. They don’t want pessimistic reviews, opinions or rude comments to make their brand seem bad. But be very cautious what you delete or modify on your Wall. The point of Facebook is to have conversation and engagement. If you smother that, people will disappear. Include an inquiry or call to action in all posts you make and don’t remove or edit something unless it is offensive in some way. Use negative reviews as a chance to show how great your customer service is. When people see that you go the extra mile to solve problems it will build trust.
Communicating With No Clear Plan
Have you ever wondered how Facebook chooses what shows up in your News Feed and what does not? They use a system that measures communication on your Page. How many comments, reads, likes, etc. The more folks that engage with your posts, the more your stuff will show up in your fans timelines. So, what do people want from you? What have they engaged with in the past? Knowing what people want and offering it often encourages interaction on every level. What about a video to pull people into extensive discussion, or queries and questions to get them coming back to see what others have said, or maybe pictures of employees or customers engaged in something related to your business that will have them talking about themselves (everyone’s favorite activity.)
Being Too Boring or Too Controversial
The perfect approach to Facebook for business is friendliness, support and interaction. The incorrect approach is to be either too dull or too heated in an effort to muster attention. The boring dilemma occurs when you think you should post but have nothing appealing to say. So, you just post anything that comes to mind – what you had for lunch, your dog’s most recent antic, the color of the taxi from the airport (it was yellow, right?). On the other end of the spectrum, some people get confrontational or antagonistic hoping it will be seen as edgy and attract more interest. Guess what? It didn’t work in high school and it’s not going to work on your Facebook Page! Look, we have all been guilty of one (or both) of these so don’t take it personally, just start doing it better!
Here is what we know: Facebook is a enormous stage with a bounty of opportunities to be attractive and engaging, but you must be interactive and use what your fans enjoy in order to pull them into conversations. Don’t believe everybody will interact with your content just because they “Liked” your page. Give them something exceptional and always be willing to change if you see your present plan isn’t working. The end result will be a larger, superior and way more interesting Page that keeps your brand top of mind with your current and potential customers.
As always, if you need some help getting started of overhauling your plan, just let us know!