So.cl is here . . . so.what?
As a social media marketing firm we are constantly invited to join new social networks. It is truly mind-numbing just how many there are. Most of them will never enter the public consciousness. But when giants like Google launch a social network (Google Plus) you have to pay attention.
This week Microsoft jumped into the social arena with the launch of Socl (www.so.cl)
And because it is Microsoft I joined. Time will tell what becomes of Socl. It looks like a disorganized pinterest. But the search functionality is, at least, unique. It is by far the easiest network I have ever used. I joined and posted a montage of photos, videos and articles about Keanu Reeves in less than 2 minutes. Someone has already liked it so I feel pretty cool. (But who doesn’t like the great Keanu?)
I won’t give much more opinion until we see where it goes, but let’s just say that Socl has an uphill climb toward social relevance!