Posted by: Todd Horchner on April 8, 2013
Whether you’re just beginning your social media exploration or you just had your share of success and failure it’s worth revisiting rudimentary characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made. However, this is not your typical, what-to-do kind of article that will teach you in the most cliche of ways how you should manage your social media marketing efforts. In fact,...
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Posted by: Travis Matheny on January 18, 2013
One of our marketing strategies that have resulted in fantastic business for our clients as well as our own business is Twitter marketing. In addition to producing conversations that have converted into business, Twitter also accounts for nearly 15% of our website traffic at DBrand – that’s huge! The fundamental approach is to grow our account with as many targeted followers as possible. Marketing your business on Twitter is all about volume. Your tweets will...
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Posted by: Travis Matheny on September 7, 2012
3 weeks from today we will be having our Social Media for Business Seminar in Fort Worth, Texas on September 21st. It’s almost here – and there is still space left! Here is a quick synapsis of what we will cover - Local Marketing Mastery using Google Places. Using YouTube to Deliver Targeted Visitors to Your Website. The Top 5 Online Mistakes Most Small Businesses Make. What you don’t know about Blogging will Kill Your Business Facebook...
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Posted by: Travis Matheny on August 15, 2012
Once you’ve starting forming a foundation of followers, you need to put together a Twitter account that’s interesting and informative – finding ways to persuade people to inform their friends about your account, so that you can develop your followers exponentially. Of course, this is easier said than done. It’s not unusual to see organizations reach a plateau, where they’re losing followers as fast as they gain them and discover that they are unable to...
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Posted by: Travis Matheny on July 19, 2012
As a Dallas Social Media Consultant, it is part of my job to be active on Twitter and for the most part I love it. I am always looking to promote my Twitter account, and the most important part of any good twitter strategy is finding followers. This means following other people in order to network with them and of course . . .hope that they follow me back. Sadly, it’s not unusual to discover that many of the community on Twitter are just intolerable. Sure, the web is a...
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Posted by: Travis Matheny on June 28, 2012
Running a DFW social media agency is fun. I get to spend a lot of time on social media, get to meet so many wonderful people and help them to expand their business. Yet, it still amazes me that people don’t believe me that Twitter is probably the number 1 place that they should be investing their time and money to market their business. In fact, most small businesses focus hours and spend thousands on marketing with Facebook while completely ignoring Twitter. Yet...
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