Posted by: April Sunshine Hawkins on May 15, 2013
We now have the research to back up what us “online marketers” have always suspected. A QData study shows us that 86% percent of shoppers who buy stuff at local businesses use information they find online before making a decision where to buy. That’s because you would rarely find these days a household or person who does not have access to a computer or the Internet. And those that don’t go to the library to use one of dozens of internet...
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Posted by: Travis Matheny on May 9, 2013
Recently we had our quarterly review with one of our clients to let them know the status of how things were going. You see, they pay us every month from their marketing budget and we feel it is our obligation to let them know whether or not those dollars are working. It never ceases to amaze me how little business owners truly know about whether or not the money they spend is having the desired result. Yet, month after month they continue to pay. Here is what I mean....
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Posted by: Todd Horchner on April 8, 2013
Whether you’re just beginning your social media exploration or you just had your share of success and failure it’s worth revisiting rudimentary characteristics of social media from time to time. For it’s in the basics that the obvious can get overlooked and erroneous assumptions are made. However, this is not your typical, what-to-do kind of article that will teach you in the most cliche of ways how you should manage your social media marketing efforts. In fact,...
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Posted by: Travis Matheny on February 4, 2013
Do I really have time for another social network? That’s the question I ask myself almost daily. There are literally thousands of social networks introduced each year. Few make it to the point of relevance. Pinterest has. Pinterest allows you to express your interests and desires through pictures and images (and video more and more often.) It is fundamentally an image sharing stage where members ‘pin’ links of web pages to their...
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Posted by: Todd Horchner on January 25, 2013
As we ply our craft as a social media marketing agency in Dallas, Texas, we have the chance to work with great clients big and small. No matter their size, business or budget, they are after results for the money they spend on marketing. Every thing we know about web traffic tells us that the more highly targeted visitors you have the more business you will close. And social media traffic is some of the most highly targeted traffic there is because they already know so...
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Posted by: Travis Matheny on January 18, 2013
One of our marketing strategies that have resulted in fantastic business for our clients as well as our own business is Twitter marketing. In addition to producing conversations that have converted into business, Twitter also accounts for nearly 15% of our website traffic at DBrand – that’s huge! The fundamental approach is to grow our account with as many targeted followers as possible. Marketing your business on Twitter is all about volume. Your tweets will...
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