Can Your Customers Find Your Website?
Every legitimate business has a website these days. If my grandmother decided to start selling her world famous cornbread she would have her website up before she bought corn meal! The question is not whether you have a website; the question is whether or not anyone can find it . . . or better yet, can your potential customers find it? Search engine optimization (SEO) should be considered a significant component of any marketing plan. If you fail to optimize your site for search engines it will result in a substantial loss in zero-cost advertising, which is basically gained from ranking well with search engines.
SEO optimization is a strategy in which you make modifications to a website in order to obtain positive search engine rankings from top search engines like Google. There are quite a few different ways to accomplish this and the best SEO plans merge an assortment of different strategies to create one well orchestrated SEO operation. There are several fundamentals to consider when optimizing your site for search engines. These include keyword density, fresh, interactive content, relevant titles and inbound links. We don’t have the time or space to go into how to properly optimize each of these areas, but I will give you 2 tools that can help you be much better in all of them.
The First Tool is WordPress.
Whether you want a blog or a fully functioning website the answer is WordPress. Most business people these days have a smart phone that will runs apps. This is essentially what WordPress is like. If you think about it, the Iphone is a powerful machine because it becomes whatever you need it to be by installing apps. WordPress is similar except it uses plugins instead of apps. These plugins are particularly powerful for SEO. If you don’t have a WordPress site, it is seriously time to think about moving over and taking advantage of what it can do to help your site get noticed.
The Second Tool is Google Analytics.
The more I work with small and mid-sized companies, the more I am shocked at how many of them are not using Analytics. Most do not even know what it is or why it is so powerful. Imagine someone trading in their old car for a new one because they want to save money on gas. However, they have no idea how much money they spent on gas with the old car and they decide never to track how much they spend on gas with the new car. Did they make a good decision to trade cars? Maybe. But they really don’t know. Analytics gives you precise information on how many visits your site gets every day, how those visitors found you, what they looked at and how long they stayed. If you aren’t currently watching this information, then you won’t know how to properly SEO your website and worse, you won’t know if what you are doing is working.
The good news is that both of these tools are relatively user friendly in their basic form. The GREAT news is that they are also inexpensive to have a qualified professional do it for you. Small business owners will easily save 50-100 hours letting a pro do the work and the results will be at least 200% better.
WordPress and Analytics create a powerful combination for helping your website show up when your customers are looking for you. Find your local online marketing professional or better yet . . .let Digital Brand Makeover help you out with these 2 super tools!